I help B2B companies understand buyers and develop new business. That can mean researching a new market, building a partnership, or running outreach to a defined audience. I bring enterprise sales experience and an investor's eye for the opportunity.
A new offer, market or channel creates questions your existing sales results may not answer. Who needs it? How do they buy? Which partners could help you reach them? Congruity brings research and hands-on business development to those questions, with the work scoped around the opportunity in front of you.
I spent years as a PE and VC investor, evaluating hundreds of deals across SaaS, healthcare, retail, and infrastructure. I learned to examine the evidence behind a growth plan: what buyers value, which assumptions need testing, and where further investment makes sense.
On the operator side, I built enterprise sales relationships and closed deals with Fortune 500 C-suites for major B2B brands. That work means understanding the buyer, developing a proposal, negotiating terms, and following through with the people who have to deliver.
At Congruity, I've conducted buyer research to inform product and market development, helped establish retail and provider partnerships, and built outbound systems. I do the work myself and stay close to the commercial details. You can see how that has looked in practice in the case studies.
We agree what you need to learn or accomplish, the deliverables, and who owns each part of the work. A research project may end with findings and recommendations for further testing. A partnership engagement can include prospecting, pitches, negotiation and oversight of launch preparations.
The GTM Validation Sprint offers a defined scope for outbound research and testing. Buyer interview studies and partnership development are scoped as separate projects. The Outbound Engine provides ongoing outbound execution, with qualified conversations handed to your team. The right engagement depends on the work you need done.
Explore how we workBuyer interviews, custom market research, or partner development, scoped around your opportunity. Discuss a project.
Test a defined audience, message, and outreach approach with real buyers.
Run outbound to a defined audience, in your stack, with research, messaging and reply handling.
If you're considering a new market, offer or partnership, tell me what you need to learn or make happen. We'll work out whether there's a specific project I can help with.
Book a 20-minute fit call