Your proven outbound motion, run by the operator who would have designed it in-house, every week, without the SDR hire that fails half the time. You stay the closer. There's no quota to manage, no headcount on your P&L, and no guarantee dressed up as a meeting count.
Built and run on your Apollo and HubSpot stack, so the work stays in your instance and is yours to keep. The Engine runs a validated motion only, whether you proved it yourself or through a Congruity Sprint.
Proves the ICP, message, and channel. Produces the playbook.
Runs that proven playbook every week, in your stack. Produces the pipeline.
Already validated? Start here. Not yet? Start with a Sprint and graduate in with setup credited 50 percent.
And the hours it eats are the same hours you owe to product, to fundraising, and to the deals already on the table.
The obvious fix looks like hiring an SDR. Except that hire is a three to six month bet to recruit, ramp, and manage, and it lands maybe half the time. A junior rep can't write in your voice or carry the judgment that makes founder outbound work in the first place, and a loaded SDR or GTM-engineer hire runs $120K to $180K all in, before you know whether it works. The Engine is the other option: I take the motion you've already proven and operate it for you, every week, as the person who would have built it. You stay the closer. I stay the operator.
The motion only moves when you move it, and your hours are the scarcest resource in the company.
An SDR is a multi-month, six-figure bet that fails about half the time and can't write in your voice.
The Engine is senior execution of a proven motion, not a seat to fill or a meeting count to chase.
Built and run on your Apollo and HubSpot stack, so the work stays in your instance and is yours to keep.
The segment, personas, and exclusions locked as the single source of truth, proven before a single send.
A separate sending domain, never your primary corporate domain, warmed inboxes, and SPF, DKIM, and DMARC verified before any real volume.
Built against your ICP, refreshed monthly and bounce-checked before load, so the top of the funnel stays fed with verified, in-fit contacts.
Written by me, in your voice, with structured A/B testing on the data. The operator judgment you would hire for, applied weekly.
Enrollment, suppression, pipeline stages, and reporting, wired so a future SDR inherits a documented system, not a blank slate.
Positive replies summarized with context and routed to you the same business day, plus weekly reporting and a working call.
Sending domains, inboxes, and warmup tooling are billed at cost and named up front, never a hidden line.
Built and operated by me, the operator who would have designed it.
So the boundaries are clear from day one.
Because deliverability is done right, not fast.
We lock the target segment, personas, and exclusion rules. For a Sprint graduate, this confirms the validated playbook.
Separate domain registered, inboxes provisioned and authenticated, warmup begun. Warmup runs 10 to 14 days before any real volume.
Enriched, bounce-verified Apollo contacts and peer-toned sequences, drafted and routed to you. Nothing sends without your written sign-off on the words.
Seed send, then live at controlled volume, ramping as deliverability holds.
Initial term, then continued month to month. Priced on senior execution of a validated motion, not a volume promise.
For a bootstrapped or seed-stage team with one validated motion that can't yet justify an SDR hire.
For a seed or Series A team within about six months of a raise, or one launching a new product or segment.
For a PE portfolio company in its first 100 days that needs a real outbound motion stood up fast.
Capacity is deliberately limited, so the copy and the judgment stay mine. Compare any tier to the $120K to $180K all-in cost of a first sales hire that works about half the time.
The Engine runs a proven motion. It's not a substitute for knowing what works.
The Engine never runs an unproven motion, because that's what protects your domain reputation and your budget. If you haven't validated the motion anywhere, we begin with a GTM Sprint, then graduate you into the Engine with the setup fee credited 50 percent.
An earlier Congruity outbound system landed DocsHound its first 100 booked demos and its first paying customers, and a customer introduction it produced led to investors in the client's next round.
For a B2B startup-ecosystem client, the system generated 6 qualified institutional introductions in the first six weeks, with the founder staying on every live conversation.
If you're carrying outbound yourself and the motion is working but not running without you, that's the question worth answering together. Happy to walk through how the Engine would run against your ICP.
Book a strategy call