Your outbound program, researched account by account, written in your voice, and run every week. Congruity handles the work that earns conversations. Your team handles sales calls, negotiation, and closing.
Built and run on your Apollo and HubSpot stack, so the work stays in your instance and is yours to keep. The Engine runs a validated motion only, whether you proved it yourself or through a Congruity Sprint.
Tests the audience, message, and outreach approach. Delivers findings and recommended next steps.
Runs outbound every week in your stack, with replies and opportunities handed to your team.
Start with the Engine if you have evidence that your outbound approach works. A Sprint can help test an approach, but it isn't a required first engagement.
And the hours it eats are the same hours you owe to product, to fundraising, and to the deals already on the table.
The obvious fix looks like hiring an SDR. Except that hire is a three to six month bet to recruit, ramp, and manage, and a loaded SDR or GTM-engineer hire runs $120K to $180K all in, spent before you know whether it works. A junior rep can't write in your voice or carry the judgment that makes founder outbound work in the first place. The Engine is the other option: I take the motion you've already proven and operate it for you, every week, with direct senior attention. You stay the closer. I stay the operator.
The other obvious fix is an AI SDR or a bought list run through a sequencing tool. Volume goes up, replies don't, and the sending domain pays for it. The Engine is the opposite bet: fewer accounts, each researched before it's written to, with a reason to write now (a new leader, a new site, an acquisition, a hire) and a human reading every reply.
The motion only moves when you move it, and your hours are the scarcest resource in the company.
An SDR is a multi-month, six-figure bet you place before you know whether the motion suits a junior seller, and a junior rep can't write in your voice.
The Engine is senior execution of a proven motion, not a seat to fill or a meeting count to chase.
Built and run on your Apollo and HubSpot stack, so the work stays in your instance and is yours to keep.
The segment, personas, and exclusions locked as the single source of truth, proven before a single send.
A separate sending domain, never your primary corporate domain, warmed inboxes, and SPF, DKIM, and DMARC verified before any real volume.
Researched against your agreed audience using Apollo and relevant public sources, refreshed monthly and checked before sending. Substantial custom market mapping is scoped separately.
Outreach goes out when something has changed at the account: a new commercial leader, a new market or product, an acquisition, a hiring push. Those triggers are researched from primary sources, never bought as intent data.
Written by me, in your voice, from the account research, with the message tuned weekly on what the replies say.
Enrollment, suppression, pipeline stages, and reporting, wired so a future SDR inherits a documented system, not a blank slate.
Positive replies summarized with context and routed to you the same business day, with reporting and working calls at the cadence set out in your package.
Sending domains, inboxes, and warmup tooling are billed at cost and named up front, never a hidden line.
Built and operated by me, the same senior person who designed it.
So the boundaries are clear from day one.
Because deliverability is done right, not fast.
We lock the target segment, personas, and exclusion rules. For a Sprint graduate, this confirms the validated playbook.
Separate domain registered, inboxes provisioned and authenticated, warmup begun. Warmup runs 10 to 14 days before any real volume.
Researched, bounce-checked contacts and peer-toned sequences, drafted and routed to you. Nothing sends without your written sign-off on the words.
Seed send, then live at controlled volume, ramping as deliverability holds.
Initial term and renewal cadence vary by package. Fees cover senior execution of a tested approach; meeting and opportunity counts aren't guaranteed.
For a team with one validated motion and no one to run it every week.
For a company whose motion is proven, through its own traction or a Sprint, and ready to run two segments wide.
For a PE portfolio company that has validated its post-close motion, through a Sprint or existing traction, and needs it operated at portfolio standard.
I take on a limited number of Engines at a time, so the copy and the judgment stay mine. Compare any tier to the $120K to $180K all-in cost of a first sales hire, spent before you know whether it works.
The Engine runs a proven motion. It's not a substitute for knowing what works.
A GTM Validation Sprint can test a specific audience and outreach approach. If your question calls for buyer interviews or custom market research first, we'll scope that work separately. The next step depends on the evidence, and ongoing outbound is a separate decision.
An earlier Congruity outbound system landed DocsHound its first 100 booked demos and its first paying customers, and a customer introduction it produced led to investors in the client's next round.
4 qualified institutional introductions for a B2B startup-ecosystem client, with the founder staying the closer on every one.
If you're carrying outbound yourself and the motion is working but not running without you, that's the question worth answering together. Happy to walk through how the Engine would run against your ICP.
Book a 20-minute fit call