Test a specific go-to-market assumption with real buyers: which audience responds, which message earns a conversation, and which channel reaches them. A fixed-scope Sprint gives you evidence for your next decision, with the findings and any live opportunities handed over to your team.
For founders and commercial teams testing a new offer, audience, or outreach approach.
Agree on the audience, the test, and what would count as useful evidence.
Continue, change the approach, investigate further, or stop. The evidence determines the next step.
The packages below cover outbound testing. Standalone buyer research and partnership projects are scoped separately. Discuss your project.
A new offer, market, or sales approach rests on assumptions. The Sprint puts a specific assumption in front of real buyers and records what happens.
We agree on the target audience, the approach to test, and the evidence that would justify another step. The work combines research, buyer conversations, and a focused outreach test. Results can support the approach, point to a change, or show that more investigation is needed. A test doesn't guarantee demand.
Assess whether a defined audience will engage with your offer.
Compare ways of reaching that audience and starting a useful conversation.
Give your team evidence for deciding where to spend its time and budget next.
The outbound test packages include the work below. You keep the findings whether they support the original assumption or challenge it.
The audience tested, the account and contact research, and what we learned about fit and response.
The audience, message, and channel combinations tested, the responses, and the limits of what those results establish.
Any live opportunities generated, handed to your team with context and recommended next steps. A test may also produce useful findings without an opportunity.
A record of the approach, what to continue or change, and what needs further investigation. Where the evidence supports continuing outreach, the handoff includes the working playbook.
Buyer interviews and a research presentation exploring needs, working practices, and potential areas for product and market development. Read the case study.
Congruity built an outbound program that generated DocsHound's first 100 booked demos and first paying customers. These earlier engagements illustrate Michael's research and execution experience; their scopes differed from today's Sprint packages.
A fixed-scope sprint with a clear start and a clear handoff. The Validation tier compresses this into 3 to 4 weeks; Extended scopes run 10 to 12.
We set the commercial question, review existing evidence, and use initial buyer conversations to refine what the outreach test should investigate.
Sending infrastructure, target lists, and tooling stood up and verified, so every test runs clean and measurable.
Live tests scoring real combinations of ICP, message, and channel against real replies, iterated across two waves.
Findings and recommendations delivered, research handed over, and any live opportunities transferred to your team.
If you need to understand buyers' problems before shaping an offer, an interview study may be the useful starting point. If you need to develop a distribution partner, the work may extend through commercial conversations and negotiation.
Those projects have their own scope, deliverables, and fees. Tell Michael what you're trying to learn or build.
It's built for teams with a specific audience, offer, or outreach approach to test before committing more resources.
These packages cover outbound testing and the research, results, and handoff described above. Standalone interview studies and partnership projects are quoted separately.
Test one audience and approach on a single persona.
A two-wave test across two personas. Scope is agreed around the question and market.
The broadest test, for multi-persona or multi-segment motions.
Larger TAMs and multi-segment or portfolio scopes.
If the evidence doesn't support the approach, that's a useful finding. You keep the research, results, and any live conversations, with a recommendation for the next step.
A Sprint ends with its agreed handoff. There's no requirement to continue into an ongoing service.
Your team can act on the findings, refine the offer, investigate another question, or stop. If the test supports ongoing outbound and you'd like Congruity to run it, the Outbound Engine is an option. Eligible Sprint clients receive a 50 percent credit on Engine setup within 60 days.
The Sprint is designed and run end to end by Michael McAtavey: ex enterprise sales leader, ex PE and VC, MBA in corporate finance from UNC. The person who designs your test is the person who runs it. No pods, no juniors: the person you book is the person who writes every email.
More about MichaelBring the audience, offer, or channel you're considering. We'll work out what evidence would help and whether a focused outreach test is the right way to get it.
Book a 20-minute fit callIf it's not a fit, I'll tell you in the first ten minutes.
Not ready for a call? Get a free GTM teardown of your motion instead.