Free · No pitch

Get a free GTM teardown of your motion.

One page on the riskiest unvalidated assumption in the go-to-market motion you are about to scale, plus one cheap way to test it first. Built for founders who just raised and are about to commit the round to a sales motion nobody has validated yet.

Free, no cost
Within 3 business days
Built by Michael, not a tool

What you get

A one-page read, done from public information about your company. No call required, no strings.

The scorecard, five dimensions
ICP precisionProven
Problem to message fitPlausible
Channel to buyer fitUnproven
Motion proof and repeatabilityUnproven
Commitment risk and timingPlausible
Example ratings shown. Yours are marked from the evidence in your own market. An Unproven row is not a verdict on the company; it is the place a live test earns its keep.

Request your teardown

Three required fields. The two optional ones sharpen the read.

No pitch. The teardown is yours either way. Your teardown lands in your inbox within 3 business days, built by Michael, not a tool.

Who it is for

Straight about the fit

The teardown is sharpest at one specific moment. If you are past it, I will point you somewhere more useful rather than run a read you do not need.

This is for you if
  • You just raised and are about to spend the round on go-to-market.
  • You are founder-led and selling B2B, with no sales bench yet.
  • You are about to make a first sales hire, an outbound build, or a move into a new segment.
  • Most of what you know about who buys and why is still a reasonable belief, not tested evidence.
It is not for you if
  • Your motion is already proven in market and your sales team is in place.
  • You have a repeatable, documented sales story and just want more of it.
  • You want someone to run volume against an ICP you have already validated.

If your motion is already proven and staffed, an outside read of your assumptions will not tell you much you do not know. And if the motion is proven but you would rather not carry the headcount to run it, the Outbound Engine is the better place to start.